Textured hair shouldn’t be considered a segment of the hair care category…it holds the lion’s share. In fact, more than half of the world’s population has textured hair. Understanding the needs and wants of women with textured hair is well worth the effort. According to the NaturallyCurly Texture Trends’ 2018 Report, 65% of women have textured hair, 80% of women with curly and coily hair purchase products designed specifically for textured hair, and women with textured hair spend 78% more on hai...